LewisCarnegie Goes to Design Ranch


Vinyl Listening Lounge

It’s that time of the year again for Design Ranch. The whole gang is coming, and we’re counting down the days. Once again, we’ll be hosting the LewisCarnegie Vinyl Listening Lounge at Swiss Chalet #1. If you’ll be around, make sure to swing by, and don’t forget to pack your wax! 


Bringing some of your own records to the Lounge? Add them to the list on the Design Ranch facebook group. 

 
LewisCarnegie Vinyl Listening Lounge
All Day +  After Parties on Friday and Saturday nights
Swiss Chalet #1
BYOV

Design Ranch
Camp Waldemar
Thursday, April 14 to Sunday, April 17, 2016



The Non-technical Guide to Mobile Web Design

When clients approach us about creating a website, many of them understand the value of having a website, but many have questions about what it means to be mobile-friendly and how this effects their business. This article is an effort to share the basics of how mobile web design is a valuable investment. 

More and more, people use mobile devices — anything from a phone to a tablet— to access the web. In response to the ever increasing popularity of these devices, the way we design and build websites is changing. For businesses, this means clients are accessing information from their websites across multiple platforms.


Why should I have a mobile-friendly site?


Well-designed mobile-friendly site will engage more people. Duh - We know. Whether they’re shopping or just finding out more information about your business, people don’t spend a lot of time on websites that are hard to use, especially when they’re out and about. If people have to zoom in to read anything, all the buttons on a site are too small to press, and there is not enough information hierarchy, they’ll want to leave before they find what they’re searching for. A well-designed site will makes it easier for people to navigate and find what they want.

It improves SEO. Google recently made a big change in how it serves up its search results: it deciphers between sites that easily viewed on mobile devices and which ones are not. When a mobile user googles keywords, Google will bump down sites that are not designed for mobile use. Therefore, making your website mobile-friendly will improve your searchability and, as a result, the amount of people coming to your site. While Google’s standards for being mobile-friendly are very basic, they are some of the most paramount characteristics to at least making a site navigable. Test your website performance here.

If you’re thinking of having an e-commerce site, a mobile friendly site will improve sales. The easier it is for people to shop, the more they buy. According to Shopify, about a third of online sales are through mobile devices - that’s a big chunk of sales! And it’s only growing. Having a mobile site makes your shop accessible to more customers and potential customers.



Responsive and Adaptive Mobile sites


You may have heard these terms thrown around, and they refer to the technical structure that your website is coded upon.  Responsive websites are websites that are designed and developed to fluidly adapt to the context the website is being shown. This allows content to shrink and grow continuously, depending on the size of the browser. Adaptive web design provides a specific layout based on the device it’s being used on. Sometimes websites use a bit of both; it is dependent on the goals and content of your site and its content.


considerations for mobile-friendly sites

Who are your audience or customers? What kind of browsers and devices are they using? Your website’s analytics can be an important tool in defining who your audience is.

What are your future plans for the site? How do you want your site to grow? Is e-commerce something you hope to pursue in future? Do parts of your future plans need to be taken into account?

What is your budget?

What are your goals  and how do they differ between devices? Are you selling products? Promoting your services? Educating your customers on what you do or sell? Establishing an online presence?


The best businesses understand and adapt to their customers and their needs. People are no longer just viewing websites at home or work on their desktop computers. The ubiquity of mobile devices in our culture mean more and more people are looking at the internet on their devices and are no longer confined to home or work to view websites. A mobile-friendly website is a step towards adapating to your customers and users, staying relevant, and in building a better business.

Movie Night: Drumline

















Join us for movie night this Thursday, May 14!

BYOB and we'll bring the popcorn. Doors open around 7 and movie begins about 7:30!



New Work: Austin Bat Cave


Austin Bat Cave has been a long time client of LewisCarnegie. When they expressed interest in a fresh interpretation of the brand, we happily took the challenge. We recognized the current logo was a great concept. It contains all the essential elements that defines a creative writing program in Austin. So we convinced ABC they simply needed a refresh that would be relevant to their audience – kids, parents and donors.

Austin Bat Cave
Since 2007, Austin Bat Cave is a 501(c)3 nonprofit organization that provides children and teenagers (ages 6-18) with opportunities to develop their creative and expository writing skills. ABC connects a diverse population of young writers and learners with a vibrant community of adult volunteers in Austin. All of their programs are free.

The Rebrand

We recognized their current logo was created in the right spirit, but fell short in tone. The mark was inconsistent and difficult to use across various mediums. The pen quill speaks to an older audience while the kids the organization serves don't recognize it. We all agreed we needed to embrace an apparent core brand value: FUN. We started by replacing the quill with a pencil and thickening the line work for legibility. We flipped the bat over to convey a more positive and recognizable icon. We updated the typography into a shape that works as a badge or an overlay across all mediums. And we brightened the color palette with interchangeable color.  All in the spirit of fun. 

Old Logo


New logo












We can’t wait to roll out the full refresh of the brand and our whimsical approach to it over the next few months as its released to the public.  Stay tuned…




Movie Night: STEET PEOPLE

70's ACTION MOVIE GOLD!
Car chases, mafia bosses, shoot-outs and double crosses.
PLUS: Stacy Keach and Roger Moore.
So bad, it' s good. 

 


Join us for movie night at the studio! We’ll be opening our doors around 7pm and starting the movie at 7:30pm. BYOB, and we'll bring the popcorn. 

Wednesday, February 11
1312 Cesar Chavez (through the back gate) 

 

Summary:
A Mafia boss is enraged when he is suspected of smuggling a heroin shipment into San Francisco. He dispatches his nephew, a hotshot Anglo-Sicilian lawyer, to identify the real culprit. The lawyer also enlists the aid of his best friend, a grand prix driver with an adventurous streak.


Next Month: BIRDMAN


RSVP: https://www.facebook.com/events/861879473855255/?ref_dashboard_filter=upcoming

Movie Night: The Social Life of Small Urban Spaces



Lewis Carnegie presents…
The Social Life of Small Urban Spaces

Join us for movie night at the studio! We’ll be opening our doors around 7pm and starting the movie at 7:30pm. BYOB, and we'll bring the popcorn. 

Wednesday, January 14
1312 Cesar Chavez (through the back gate)

Summary:
Open spaces in cities function in different ways. Inspirational urban advocate William H. Whyte presents an informative look at why some spaces work, while others do not. Using New York City's Seagram Plaza as a starting point, this video analyzes why certain urban spaces are more popular than others, and why public spaces are necessary at all. The founder of The Project for Public Spaces, Whyte narrates this film and guides us through an observation of a number of public spaces in an original and witty way. ~ Cara Saposnik, Rovi, New York Times


Next Month: STREET PEOPLE

Cold Beer, Hot Art! It's the East Austin Studio Tour!

This week, the air is buzzing at LewisCarnegie as we put the finishing touches on our East Austin Studio Tour (EAST) exhibit. Art has been selected, printed, and framed. Beer and sausages have been ordered. Art placement in the gallery is almost final. Our “Cold Beer, Hot Art” sign is ready to be set out. Even the Austin weather seems to be cooperating with us. All in all, it’s shaping up to be our best East Austin Studio Tour yet.

In case you are wondering, the East Austin Studio Tour is a free, self-guided tour that brings tour-goers and local makers together. You can see working studios, meet local artists and artisans, find out what inspires them, learn about the tools of their trade, and visit local businesses. There are over 400 events, studios, exhibits, and happenings on the docket for the 2014 East Austin Studio Tour.

Even though the tour is open to the public, we at LewisCarnegie would like to officially invite you. So here is your invite:

Who: Pack Film Pack
The Pack Film Pack consists of 4 artists, Sean Carnegie, Craig Crutchfield, Bart Kibbe, and Woody Welch, who are unified by their passion for an old, but not forgotten, photographic technology that captured the imagination of an era – Polaroid* instant film. The imperfections, nostalgia, and element of chance are part of the charm that inspires the Pack. 

*Before digital photography and camera phones, “instant” self-developing film was innovative. Unlike traditional film that you had to shoot the whole roll of 12, 24, or 36 shots before you could develop it and then wait for one-hour processing, Polaroid’s instant film was one shot at a time and only took 5 minutes for your black and white image to develop. Then you would carefully peel away the backing to reveal your photo. Since 5 minutes was still a long time to wait, everyone had a trick to developing the Polaroid faster – shaking, fluttering, under the arm, waving it over your head, or some combination of these. None of these are recommended by Polaroid.

What: Black and White Photography
Our artists have taken their black and white Polaroid images and professional printed and silkscreened them on to a high quality archival paper. There will be approximately 90 framed prints in varying sizes on display and available for purchase, starting at $20. Also back by popular demand are artist test prints – unique one-of-a-kind silkscreens of some of the Polaroid images. We’ll also have posters, koozies and t-shirts commemorating our fourth East Austin Studio Tour exhibit.

Where: The Gallery at LewisCarnegie, Stop #299

Our gallery is in the heart of East Austin, specifically at the northwest corner of East Cesar Chavez and Navasota. The entrance is on Navasota, just north of the LewisCarnegie sign. Look for our “Cold Beer, Hot Art” sign!


For those using a GPS, Google maps, or Apple maps, here is our physical address:
1312 East Cesar Chavez Street
Austin, Texas 78702
MAP

When: November 15-16 and 22-23
We’ll be serving up cold beer, hot art, and hot sausages from 11-6pm both EAST weekends (November 15, 16, 22, and 23). Come by and meet the artists, hangout for a bit, and have a great time.

We hope you are as excited for EAST as we are and we will see you there! 








EAST 2014 Alt Photo Tour! Get it!

We are proud to be included in this years alternative photo tour happening at this years East Austin Studio Tour (EAST). A handful of highly talented and forward thinking creatives are offering a glimpse into their working spaces and current work. Bring the kids!

Download a printable Map HERE!

November 15-16 and 22-23 2014


#17 John Lockhart
Carbon Transfer Prints 
1209 Eleanor Street MAP

#39 Liz Potter 
Black and white Holga photography
1403 Concordia Ave MAP


#154 Freeland 
5305 Bolm Road MAP
Expired Polaroid, Fuji, Impossible films, pinhole, wet plate and film. 



#185 Edie Sunday
702 Shady Lane MAP
35mm- large format- old stock polaroid pack and sheet film


#219  Lumiere
4710 Fifth Street MAP
TinTypes


#227 Melanie Levin & Derek Mulch 
618 Tillery Street MAP
Cyanotypes



#299 The Gallery at LewisCarnegie 
1312 East Cesar Chavez MAP
Pack Film Pack: Black & White Land Camera Photography
Sean Carnegie, Craig Crutchfield, Bart Kibbe, Woody Welch



Lucha Lubro!

In Manuel Gonzales and Owen Egerton will battle head-to-head, mano-a-mano, in a test of words. Two Writers, Six Challenges, One Victor! 

Come celebrate the paperback releases of THE MINIATURE WIFE and HOW BEST TO AVOID DYING and help determine who is the best--no, really, the absolute BEST--short story writer in Austin. Well. The best of these two short story writers, anyway.

March 26, 2014
The Whip In
7pm. 
FREE

Co-hosted by the Whip In and the Texas Book Festival. Special thanks to those good folk and to the good folk at Lewis Carnegie.

Tell Me Everything! Bat Cave AND Smart Girls at the Studio for SXSW!

Tell Me Everything: The Art of the Interview 

Wednesday, March 12, 12:00pm–4:00pm 


In this workshop, co-presented by Amy Poehler’s Smart Girls and Austin Bat Cave, students will learn interviewing tips and techniques that they’ll put into practice in a super-fun SXSW music showcase! The workshop will focus on interview essentials such as doing your interview homework, setting interview goals, and balancing fun conversation with getting the job done. After the workshop, several girls will be chosen (based on interest and performance) to interview the bands playing at Wednesday’s SXSW showcase, “Smart Girls at the Bat Cave.”
1:30 Hospital Ships

3:30 Your Friend

ABC's teaching an interview workshop to Amy Poehler's Smart Girls before the event. During it, the smart girls will be utilizing those skills learned, and interviewing bands after they play. Any donations collected will benefit ABC's free writing programs for kids. Let's showcase some smart girls!!!

Scott Newton at the Studio! Saturday at 2!

Scott Newton (Scott Newton Photography) is an avid observer and photographer who has chronicled the evolution of the music scene in Austin, Texas, since 1970. His photos adorn the rooms of The W Hotel Austin, the Keller­-Pfluger Gallery at the Moody Theater, Fry’s Electronics, Demand Media­­ and many other venues and spaces around the city. In 2010, Scott’s Austin City Limits photographs were exhibited for six months at The Rock and Roll Hall of Fame in Cleveland, Ohio. He also is a published author, with several books to his name including the recently re-published Austin City Limits--A History in Photographs.

Scott will present a unique glimpse into his time photographing such greats as Willie Nelson, Tom Waits, Ray Charles, Johnny Cash and Tina Turner, and talk about the early days of the Armadillo World Headquarters, his time serving as house photographer for the Austin Opera House in the 1970s and his current role as the official photographer of Austin City Limits—a position he has held for the past 36 years.

Co-Presented by AIGA Austin and Texas Photo Roundup.

$10 for AIGA members (ACP/ASMP members use discount code)
$15 for Nonmembers

Registration and more info: http://austin.aiga.org/event/scott-newton-stories-and-photos-from-the-early-austin-music-scene/

It's a Sign!






































In lieu of future events and current preferences, LewisCarnegie is proud to announce an exciting addition to our family: a new sign. We upped our branding and feel as though the entire month has been productive just based off of that one simple action (..it only took us two years to get it). Not to outdo ourselves, we also upped our social media abilities and made a Vine video about it. Vine is an app that lets you create a 6-second video with more than one clip. This means you can easily piecemeal cuts of video together to create one seamless experience. The creative ideas are endless. 


Here’s ours. Now you will never get lost at the studio.*






*Results may vary.

Love Smells a Munky. Austin Bat Cave's Vol. 5 "Young Love"


Kids in Texas have something to say: they like writing. Funded by donations and fueled by volunteers, Austin Bat Cave helps young writers improve their writing skills and, additionally, helps them get published at an early age. Their latest anthology, Volume 5 Young Love, is a collection of poems, stories, songs, and illustrations about love and the range of emotions and experiences associated with love. In case you’ve forgotten your childhood, adults aren’t the only ones who know about heartbreak, unrequited love, and first kisses. Oh, and if you’re wondering what love smells like, look no further.
 

Evident throughout the book, love—and especially young love—is described as both easy and hard, happy and sad, enduring and fleeting. We are fortunate to have been a part of producing this book that keeps us either giggling or sighing, but always learning. For more excellent insights, wisdom, advice, and drawings about love, Volume 5 Young Love has hit the internet shelves at AustinBatCave.org for $15. All proceeds benefit the free and awesome writing programs of Austin Bat Cave. 

VERB!



Just launched! Our first revolution on VERB. For all you in the know - VERB is the latest extension of everyone's favorite Barber and Shiner Bock dispensary, Birds.

Given the name VERB, we knew we couldn't have just a simple still image for the home page. LewisCarnegie worked with video on the homepage: a slow loop of a moving still brought a real depth to the homepage. We're having fun and appreciate the chance to work with everyone on the VERB team.

Fiatech.org

We recently launched a new site for Fiatech – an international community of construction and engineering stakeholders working towards the adoption of innovative practices and technologies in capital projects. Yes, it's a mouthful to describe...

Using the open source CMS application Joomla; developed a new site reflective of the new identity and graphic standards we provided in 2011. The new icon we created is representative of shared communication. Using the same shared communication principle for the web site – previously complicated navigation was re-organized and categorized into Fiatech’s ten research areas. The new site allows members to quickly locate and better utilize existing research and information; and Fiatech staff to easily update new features, research, articles and members. 


Austin Bat Cave Presents Up in the Air!



Page 2 Screen Benefit Series featuring Walter Kirn in conversation with Evan Smith about the adaptation of Up In The Air, at the Paramount Stateside Theatre. We're again thrilled to be able to help out with creating the illustration and marketing materials for this event and series.It will be a fun night and you'll get a chance to purchase a limited edition silkscreened poster.

Marc Burckhardt. Vol 7


Lewis Carnegie is pleased that we recently designed and printed the new Marc Burckhardt book. Marc recently was awarded the 2011 Hamilton King Award.  For those in the know, already understand the weight of having been given the distinct honor of this award. The Hamilton King Award, created in 1965 by Mrs. Hamilton King in memory of her husband through a bequest, is presented annually for the best illustration in the Annual Exhibition executed by a member of the Society. One of the industry’s most prestigious awards, the selection is made by former recipients of this award and may be won only once.We're proud to have been working with Marc for over a decade now and this seventh book puts the cherry on the top of an already prestigious career. Great job Marc!


Music at the Studio!

We’re having a party for a good cause. Come on by the studio this Friday during SXSW from 2-7 and see some killer bands and help a well deserving charity at the same time.

Students of the World (SOW) serves those who serve others by using media to shine a light on the progress of innovative groups working to solve the world's problems. By shifting focus from problems to solutions and empowering young people to use the tools they have at hand-- media and technology-- we envision a generation that redefines what it means to "give back" and places progress at the center of national dialogue.

They partner innovative nonprofits with creative production teams who use media to document the nonprofit's work & progress in communities across the globe.LewisCarnegie is happy to be helping develop fun and eye catching designs that get people through the door to raise awareness and raise the capital needed to find the next project.

Information! We love it.

McCombs School of Buisness just hit the $100 million mark towards University of Texas’ Campaign for Texas! Here's the infographic we created for their website to show how the money is coming in and being spent.

It’s March - That means SXSW!

































March in Austin. Does it get any better? Everything is green, healthy, blooming... and it’s SXSW! We look forward to these three weeks all year long.

We’ve done work for SXSW for many years. This year we were asked to design an ad to play in the Music and Interactive books promoting how to see movies without a film badge or pass. Much of Austin avoids SXSW and completely misses out. The Film screenings are some of the most accessible SXSW events with screenings all over Austin. Its a great way to break up the week and take part in the party in our town. Learn more about accessing film screenings and the film schedule at sxsw.com.